RT Journal Article
SR Electronic
T1 What Do We Know about Word of Mouth?
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 119
OP 120
DO 10.2501/JAR-2017-018
VO 57
IS 2
A1 Precourt, Geoffrey
YR 2017
UL http://www.journalofadvertisingresearch.com/content/57/2/119.abstract
AB