TY - JOUR T1 - The Downside of Digital Word of Mouth And the Pursuit of Media Quality JF - Journal of Advertising Research JO - J Advert Res SP - 127 LP - 131 DO - 10.2501/JAR-2017-020 VL - 57 IS - 2 AU - Gian M. Fulgoni AU - Andrew Lipsman Y1 - 2017/06/01 UR - http://www.journalofadvertisingresearch.com/content/57/2/127.abstract N2 - ER -