RT Journal Article
SR Electronic
T1 The Emergence of Generation Z And Its Impact in Advertising
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 227
OP 235
DO 10.2501/JAR-2017-028
VO 57
IS 2
A1 Duncan Southgate
YR 2017
UL http://www.journalofadvertisingresearch.com/content/57/2/227.abstract
AB