TY - JOUR T1 - The Emergence of Generation Z And Its Impact in Advertising JF - Journal of Advertising Research JO - J Advert Res SP - 227 LP - 235 DO - 10.2501/JAR-2017-028 VL - 57 IS - 2 AU - Duncan Southgate Y1 - 2017/06/01 UR - http://www.journalofadvertisingresearch.com/content/57/2/227.abstract N2 - ER -