PT  - JOURNAL ARTICLE
AU  - Duncan Southgate
TI  - The Emergence of Generation Z And Its Impact in Advertising
AID  - 10.2501/JAR-2017-028
DP  - 2017 Jun 01
TA  - Journal of Advertising Research
PG  - 227--235
VI  - 57
IP  - 2
4099  - http://www.journalofadvertisingresearch.com/content/57/2/227.short
4100  - http://www.journalofadvertisingresearch.com/content/57/2/227.full
SO  - J Advert Res2017 Jun 01; 57