RT Journal Article
SR Electronic
T1 Innovations in Marketing Analytics
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP JAR-2017-011
DO 10.2501/JAR-2017-013
YR 2017
UL http://www.journalofadvertisingresearch.com/content/early/2017/03/29/JAR-2017-013.abstract
AB