TY - JOUR T1 - Innovations in Marketing Analytics JF - Journal of Advertising Research JO - J Advert Res DO - 10.2501/JAR-2017-013 SP - JAR-2017-011 A2 - , Y1 - 2017/03/31 UR - http://www.journalofadvertisingresearch.com/content/early/2017/03/29/JAR-2017-013.abstract N2 - ER -