%0 Journal Article %T Innovations in Marketing Analytics %B Adapted Winning Papers From the 2016 ANA Genius Awards %D 2017 %R 10.2501/JAR-2017-013 %J Journal of Advertising Research %P JAR-2017-011 %U https://www.journalofadvertisingresearch.com/content/jadvertres/early/2017/03/29/JAR-2017-013.full.pdf