TY - JOUR T1 - Why Television Still Matters JF - Journal of Advertising Research JO - J Advert Res SP - 1 LP - 2 DO - 10.2501/JAR-2017-004 VL - 57 IS - 1 AU - Geoffrey Precourt Y1 - 2017/03/01 UR - http://www.journalofadvertisingresearch.com/content/57/1/1.abstract N2 - ER -