PT  - JOURNAL ARTICLE
AU  - Gian M. Fulgoni
AU  - Andrew Lipsman
TI  - Measuring Television In the Programmatic Age
AID  - 10.2501/JAR-2017-009
DP  - 2017 Mar 01
TA  - Journal of Advertising Research
PG  - 10--14
VI  - 57
IP  - 1
4099  - http://www.journalofadvertisingresearch.com/content/57/1/10.short
4100  - http://www.journalofadvertisingresearch.com/content/57/1/10.full
SO  - J Advert Res2017 Mar 01; 57