TY - JOUR T1 - Measuring Television In the Programmatic Age JF - Journal of Advertising Research JO - J Advert Res SP - 10 LP - 14 DO - 10.2501/JAR-2017-009 VL - 57 IS - 1 AU - Gian M. Fulgoni AU - Andrew Lipsman Y1 - 2017/03/01 UR - http://www.journalofadvertisingresearch.com/content/57/1/10.abstract N2 - ER -