PT - JOURNAL ARTICLE AU - Evan Neufeld TI - Cross-Device and Cross-Channel Identity Measurement Issues and Guidelines AID - 10.2501/JAR-2017-008 DP - 2017 Mar 01 TA - Journal of Advertising Research PG - 109--117 VI - 57 IP - 1 4099 - http://www.journalofadvertisingresearch.com/content/57/1/109.short 4100 - http://www.journalofadvertisingresearch.com/content/57/1/109.full SO - J Advert Res2017 Mar 01; 57