TY - JOUR T1 - The Future of Retail Is Mobile JF - Journal of Advertising Research JO - J Advert Res SP - 346 LP - 351 DO - 10.2501/JAR-2016-041 VL - 56 IS - 4 AU - Gian M. Fulgoni AU - Andrew Lipsman Y1 - 2016/12/01 UR - http://www.journalofadvertisingresearch.com/content/56/4/346.abstract N2 - ER -