RT Journal Article
SR Electronic
T1 Advertising across Platforms: Conditions for Multimedia Campaigns
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 352
OP 367
DO 10.2501/JAR-2016-042
VO 56
IS 4
A1 Snyder, Jasper
A1 Garcia-Garcia, Manuel
YR 2016
UL http://www.journalofadvertisingresearch.com/content/56/4/352.abstract
AB