TY - JOUR T1 - Advertising across Platforms: Conditions for Multimedia Campaigns JF - Journal of Advertising Research JO - J Advert Res SP - 352 LP - 367 DO - 10.2501/JAR-2016-042 VL - 56 IS - 4 AU - Jasper Snyder AU - Manuel Garcia-Garcia Y1 - 2016/12/01 UR - http://www.journalofadvertisingresearch.com/content/56/4/352.abstract N2 - ER -