RT Journal Article
SR Electronic
T1 Digital Engagement: Opportunities and Risks for Sponsors
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 341
OP 345
DO 10.2501/JAR-2016-040
VO 56
IS 4
A1 Angeline Close Scheinbaum
YR 2016
UL http://www.journalofadvertisingresearch.com/content/56/4/341.abstract
AB