RT Journal Article
SR Electronic
T1 The Power of Political Advertising: Lessons for Practitioners
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 239
OP 244
DO 10.2501/JAR-2016-034
VO 56
IS 3
A1 Gian M. Fulgoni
A1 Andrew Lipsman
A1 Carol Davidsen
YR 2016
UL http://www.journalofadvertisingresearch.com/content/56/3/239.abstract
AB