PT  - JOURNAL ARTICLE
ED  - ,
TI  - Masters of Insight: When Marketing Art Meets Marketing Science
AID  - 10.2501/JAR-2016-038
DP  - 2016 Sep 01
TA  - Journal of Advertising Research
PG  - 321--337
VI  - 56
IP  - 3
4099  - http://www.journalofadvertisingresearch.com/content/56/3/321.short
4100  - http://www.journalofadvertisingresearch.com/content/56/3/321.full
SO  - J Advert Res2016 Sep 01; 56