RT Journal Article
SR Electronic
T1 Advertising Creativity: Some Open Questions
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 235
OP 238
DO 10.2501/JAR-2016-033
VO 56
IS 3
A1 Kover, Arthur J.
YR 2016
UL http://www.journalofadvertisingresearch.com/content/56/3/235.abstract
AB