RT Journal Article
SR Electronic
T1 How Does Recall Work in Advertising?
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 229
OP 230
DO 10.2501/JAR-2016-031
VO 56
IS 3
A1 Geoffrey Precourt
YR 2016
UL http://www.journalofadvertisingresearch.com/content/56/3/229.abstract
AB