RT Journal Article
SR Electronic
T1 What 80 Years of Study Means For the Future of Advertising Research
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 231
OP 234
DO 10.2501/JAR-2016-032
VO 56
IS 3
A1 Horst Stipp
YR 2016
UL http://www.journalofadvertisingresearch.com/content/56/3/231.abstract
AB