PT - JOURNAL ARTICLE AU - Stipp, Horst TI - What 80 Years of Study Means For the Future of Advertising Research AID - 10.2501/JAR-2016-032 DP - 2016 Sep 01 TA - Journal of Advertising Research PG - 231--234 VI - 56 IP - 3 4099 - http://www.journalofadvertisingresearch.com/content/56/3/231.short 4100 - http://www.journalofadvertisingresearch.com/content/56/3/231.full SO - J Advert Res2016 Sep 01; 56