PT  - JOURNAL ARTICLE
AU  - Stipp, Horst
TI  - What 80 Years of Study Means For the Future of Advertising Research
AID  - 10.2501/JAR-2016-032
DP  - 2016 Sep 01
TA  - Journal of Advertising Research
PG  - 231--234
VI  - 56
IP  - 3
4099  - http://www.journalofadvertisingresearch.com/content/56/3/231.short
4100  - http://www.journalofadvertisingresearch.com/content/56/3/231.full
SO  - J Advert Res2016 Sep 01; 56