TY - JOUR T1 - Resisting the Siren Call Of Popular Digital Media Measures JF - Journal of Advertising Research JO - J Advert Res SP - 126 LP - 131 DO - 10.2501/JAR-2016-025 VL - 56 IS - 2 AU - Brad Smallwood Y1 - 2016/06/01 UR - http://www.journalofadvertisingresearch.com/content/56/2/126.abstract N2 - ER -