RT Journal Article
SR Electronic
T1 Resisting the Siren Call Of Popular Digital Media Measures
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 126
OP 131
DO 10.2501/JAR-2016-025
VO 56
IS 2
A1 Smallwood, Brad
YR 2016
UL http://www.journalofadvertisingresearch.com/content/56/2/126.abstract
AB