PT  - JOURNAL ARTICLE
AU  - Brad Smallwood
TI  - Resisting the Siren Call Of Popular Digital Media Measures
AID  - 10.2501/JAR-2016-025
DP  - 2016 Jun 01
TA  - Journal of Advertising Research
PG  - 126--131
VI  - 56
IP  - 2
4099  - http://www.journalofadvertisingresearch.com/content/56/2/126.short
4100  - http://www.journalofadvertisingresearch.com/content/56/2/126.full
SO  - J Advert Res2016 Jun 01; 56