PT - JOURNAL ARTICLE AU - Gerard Prendergast AU - Aishwarya Paliwal AU - Marc Mazodier TI - The Hidden Factors Behind Sponsorship and Image Transfer AID - 10.2501/JAR-2016-026 DP - 2016 Jun 01 TA - Journal of Advertising Research PG - 132--135 VI - 56 IP - 2 4099 - http://www.journalofadvertisingresearch.com/content/56/2/132.short 4100 - http://www.journalofadvertisingresearch.com/content/56/2/132.full SO - J Advert Res2016 Jun 01; 56