RT Journal Article
SR Electronic
T1 In the Digital World, Not Everything That Can Be Measured Matters
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 9
OP 13
DO 10.2501/JAR-2016-008
VO 56
IS 1
A1 Gian M. Fulgoni
YR 2016
UL http://www.journalofadvertisingresearch.com/content/56/1/9.abstract
AB