RT Journal Article
SR Electronic
T1 Masters of Marketing Analytics
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 95
OP 117
DO 10.2501/JAR-2016-013
VO 56
IS 1
YR 2016
UL http://www.journalofadvertisingresearch.com/content/56/1/95.abstract
AB