TY - JOUR T1 - Masters of Marketing Analytics JF - Journal of Advertising Research JO - J Advert Res SP - 95 LP - 117 DO - 10.2501/JAR-2016-013 VL - 56 IS - 1 A2 - , Y1 - 2016/03/01 UR - http://www.journalofadvertisingresearch.com/content/56/1/95.abstract N2 - ER -