PT  - JOURNAL ARTICLE
ED  - ,
TI  - Masters of Marketing Analytics
AID  - 10.2501/JAR-2016-013
DP  - 2016 Mar 01
TA  - Journal of Advertising Research
PG  - 95--117
VI  - 56
IP  - 1
4099  - http://www.journalofadvertisingresearch.com/content/56/1/95.short
4100  - http://www.journalofadvertisingresearch.com/content/56/1/95.full
SO  - J Advert Res2016 Mar 01; 56