RT Journal Article
SR Electronic
T1 Customer Empowerment in the Digital Age
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 4
OP 8
DO 10.2501/JAR-2016-007
VO 56
IS 1
A1 Oguz Ali Acar
A1 Stefano Puntoni
YR 2016
UL http://www.journalofadvertisingresearch.com/content/56/1/4.abstract
AB