TY - JOUR T1 - Cross-Platform Advertising: Current Practices and Issues for the Future JF - Journal of Advertising Research JO - J Advert Res SP - 362 LP - 367 DO - 10.2501/JAR-2015-016 VL - 55 IS - 4 AU - Peter Neijens AU - Hilde Voorveld Y1 - 2015/12/01 UR - http://www.journalofadvertisingresearch.com/content/55/4/362.abstract N2 - ER -