RT Journal Article SR Electronic T1 The Future Is Here JF Journal of Advertising Research JO J Advert Res FD WARC SP i OP i DO 10.2501/JAR-55-1-00i-00i VO 55 IS 1 YR 2015 UL http://www.journalofadvertisingresearch.com/content/55/1/i.abstract AB