TY - JOUR T1 - How Advertising Works: Truth and Dare JF - Journal of Advertising Research JO - J Advert Res SP - i LP - i DO - 10.2501/JAR-2015-002 VL - 55 IS - 3 A2 - , Y1 - 2015/09/01 UR - http://www.journalofadvertisingresearch.com/content/55/3/i.abstract N2 - ER -