RT Journal Article SR Electronic T1 How Advertising Works: Truth and Dare JF Journal of Advertising Research JO J Advert Res FD WARC SP i OP i DO 10.2501/JAR-2015-002 VO 55 IS 3 YR 2015 UL http://www.journalofadvertisingresearch.com/content/55/3/i.abstract AB