PT  - JOURNAL ARTICLE
ED  - ,
TI  - How Advertising Works: Truth and Dare
AID  - 10.2501/JAR-2015-002
DP  - 2015 Sep 01
TA  - Journal of Advertising Research
PG  - i--i
VI  - 55
IP  - 3
4099  - http://www.journalofadvertisingresearch.com/content/55/3/i.short
4100  - http://www.journalofadvertisingresearch.com/content/55/3/i.full
SO  - J Advert Res2015 Sep 01; 55