RT Journal Article
SR Electronic
T1 Masters of Insight: Marketing Art Meets Marketing Science
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 339
OP 352
DO 10.2501/JAR-2015-013
VO 55
IS 3
YR 2015
UL http://www.journalofadvertisingresearch.com/content/55/3/339.abstract
AB