TY - JOUR T1 - Accounting for Social-Desirability Bias In Survey Sampling JF - Journal of Advertising Research JO - J Advert Res SP - 242 LP - 254 DO - 10.2501/JAR-2015-006 VL - 55 IS - 3 AU - Steven Gittelman AU - Victor Lange AU - William A. Cook AU - Susan M. Frede AU - Paul J. Lavrakas AU - Christine Pierce AU - Randall K. Thomas Y1 - 2015/09/01 UR - http://www.journalofadvertisingresearch.com/content/55/3/242.abstract N2 - ER -