%0 Journal Article %A Steven Gittelman %A Victor Lange %A William A. Cook %A Susan M. Frede %A Paul J. Lavrakas %A Christine Pierce %A Randall K. Thomas %T Accounting for Social-Desirability Bias In Survey Sampling %B A Model for Predicting and Calibrating The Direction and Magnitude of Social-Desirability Bias %D 2015 %R 10.2501/JAR-2015-006 %J Journal of Advertising Research %P 242-254 %V 55 %N 3 %U https://www.journalofadvertisingresearch.com/content/jadvertres/55/3/242.full.pdf