PT - JOURNAL ARTICLE AU - Campbell, Eileen TI - Evidence Proves the Future Is Now AID - 10.2501/JAR-51-1-222-223 DP - 2011 Mar 01 TA - Journal of Advertising Research PG - 222--223 VI - 51 IP - 1 4099 - http://www.journalofadvertisingresearch.com/content/51/1/222.short 4100 - http://www.journalofadvertisingresearch.com/content/51/1/222.full SO - J Advert Res2011 Mar 01; 51