RT Journal Article SR Electronic T1 The Future of Marketing Research JF Journal of Advertising Research JO J Advert Res FD WARC SP 207 OP 208 DO 10.2501/JAR-51-1-207-208 VO 51 IS 1 A1 Precourt, Geoffrey YR 2011 UL http://www.journalofadvertisingresearch.com/content/51/1/207.abstract AB