RT Journal Article
SR Electronic
T1 At 50, the Journal Looks Back… and Ahead
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 2
OP 4
DO 10.2501/JAR-51-1-002-004
VO 51
IS 1 50th Anniversary Supplement
A1 Douglas West
A1 Larry George Chiagouris
A1 Geoffrey Precourt
YR 2011
UL http://www.journalofadvertisingresearch.com/content/51/1_50th_Anniversary_Supplement/2.abstract
AB