RT Journal Article
SR Electronic
T1 Checking the Pulse of Print Media
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 167
OP 181
DO 10.2501/JAR-51-1-167-181
VO 51
IS 1 50th Anniversary Supplement
A1 Gergely Nyilasy
A1 Karen Whitehill King
A1 Leonard N. Reid
A1 Scott C. McDonald
YR 2011
UL http://www.journalofadvertisingresearch.com/content/51/1_50th_Anniversary_Supplement/167.abstract
AB This article examines the state of newspapers and consumer magazine print advertising as reflected in the public research literature over the past 50 years. Its purpose is not to present a scientific and in-depth analysis of every research article on newspaper and magazine advertising published since 1960 but (1) to identify key findings that advance the interface between the academic study and practice of advertising and then (2) to develop research-based recommendations to guide future researchers. Articles were categorized into major content areas (readership, recall and recognition, executional/stylistic components, social issues, cross-media comparisons, engagement, and media models), and key findings are reported. Future research issues are suggested to advance advertising research on the two media analyzed.