PT  - JOURNAL ARTICLE
AU  - Gergely Nyilasy
AU  - Karen Whitehill King
AU  - Leonard N. Reid
AU  - Scott C. McDonald
TI  - Checking the Pulse of Print Media
AID  - 10.2501/JAR-51-1-167-181
DP  - 2011 Mar 01
TA  - Journal of Advertising Research
PG  - 167--181
VI  - 51
IP  - 1 50th Anniversary Supplement
4099  - http://www.journalofadvertisingresearch.com/content/51/1_50th_Anniversary_Supplement/167.short
4100  - http://www.journalofadvertisingresearch.com/content/51/1_50th_Anniversary_Supplement/167.full
SO  - J Advert Res2011 Mar 01; 51
AB  - This article examines the state of newspapers and consumer magazine print advertising as reflected in the public research literature over the past 50 years. Its purpose is not to present a scientific and in-depth analysis of every research article on newspaper and magazine advertising published since 1960 but (1) to identify key findings that advance the interface between the academic study and practice of advertising and then (2) to develop research-based recommendations to guide future researchers. Articles were categorized into major content areas (readership, recall and recognition, executional/stylistic components, social issues, cross-media comparisons, engagement, and media models), and key findings are reported. Future research issues are suggested to advance advertising research on the two media analyzed.