RT Journal Article SR Electronic T1 The Rise of the Digital Omnivore JF Journal of Advertising Research JO J Advert Res FD WARC SP 115 OP 119 DO 10.2501/JAR-55-2-115-119 VO 55 IS 2 A1 Fulgoni, Gian M. YR 2015 UL http://www.journalofadvertisingresearch.com/content/55/2/115.abstract AB