PT  - JOURNAL ARTICLE
AU  - Geoffrey Precourt
TI  - How Does Neuroscience Work in Advertising?
AID  - 10.2501/JAR-55-2-112-113
DP  - 2015 Jun 01
TA  - Journal of Advertising Research
PG  - 112--113
VI  - 55
IP  - 2
4099  - http://www.journalofadvertisingresearch.com/content/55/2/112.short
4100  - http://www.journalofadvertisingresearch.com/content/55/2/112.full
SO  - J Advert Res2015 Jun 01; 55