PT - JOURNAL ARTICLE AU - Fulgoni, Gian M. AU - Lipsman, Andrew TI - Digital Word of Mouth And Its Offline Amplification AID - 10.2501/JAR-55-1-018-021 DP - 2015 Mar 01 TA - Journal of Advertising Research PG - 18--21 VI - 55 IP - 1 4099 - http://www.journalofadvertisingresearch.com/content/55/1/18.short 4100 - http://www.journalofadvertisingresearch.com/content/55/1/18.full SO - J Advert Res2015 Mar 01; 55