RT Journal Article
SR Electronic
T1 Leading the Way To Drive Growth and Change
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP i
OP i
DO 10.2501/JAR-54-3-00i-00i
VO 54
IS 3
YR 2014
UL http://www.journalofadvertisingresearch.com/content/54/3/i.abstract
AB