PT  - JOURNAL ARTICLE
ED  - ,
TI  - A 20-Year Tradition: Marketing Art Meets Marketing Science
AID  - 10.2501/JAR-54-3-270-285
DP  - 2014 Sep 01
TA  - Journal of Advertising Research
PG  - 270--285
VI  - 54
IP  - 3
4099  - http://www.journalofadvertisingresearch.com/content/54/3/270.short
4100  - http://www.journalofadvertisingresearch.com/content/54/3/270.full
SO  - J Advert Res2014 Sep 01; 54