PT  - JOURNAL ARTICLE
AU  - Esther (E. T.) Franklin
TI  - Are You Reaching The Black-American Consumer?
AID  - 10.2501/JAR-54-3-259-262
DP  - 2014 Sep 01
TA  - Journal of Advertising Research
PG  - 259--262
VI  - 54
IP  - 3
4099  - http://www.journalofadvertisingresearch.com/content/54/3/259.short
4100  - http://www.journalofadvertisingresearch.com/content/54/3/259.full
SO  - J Advert Res2014 Sep 01; 54